Infrared heaters are growing rapidly worldwide, but sales performance depends heavily on one key factor: wattage selection. The best-selling wattage varies by country due to climate, home size, energy pricing, installation preference, and consumer buying behavior. This dealer-focused guide explains which infrared heater wattages sell best in major markets and how distributors and wholesalers can stock the right range to increase turnover and reduce slow-moving inventory.
Quick Summary: Best-Selling Wattages by Market
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Why Wattage Demand Changes by Country
Wattage demand is not universal. Dealers who understand local buying patterns can stock fewer SKUs while selling more units. The five biggest factors that impact wattage demand are:
Room size and housing design
North American homes generally have larger rooms, which increases demand for higher wattage heaters. European and UK homes are smaller on average, increasing demand for mid-range panel wattages.
Electricity pricing and energy behavior
In markets with higher electricity cost, buyers are more sensitive to running costs and prefer sized-to-room wattage panels with thermostats and zoning. In lower-cost energy markets, consumers often choose higher wattage for faster heating.
Heating culture and product type preference
Some markets strongly favor portable plug-in heaters, while others prefer fixed wall or ceiling panels as part of a permanent room heating system. This directly affects the wattage categories that sell fastest.
Climate and seasonal duration
Long winter seasons increase sales volume and push demand toward higher coverage wattages. Short seasonal heating periods can shift demand toward portable, outdoor, or quick-heat models.
Local power limits and installation norms
Some markets have common wattage ceilings for plug-in heaters, while others focus on permanently installed solutions with higher wattage tolerance.
USA and Canada: Best-Selling Wattage
The best-selling infrared heater wattage in the USA and Canada is 1500W.
Why 1500W dominates
1500W is widely used because it provides strong heat output for medium to large rooms and matches common household electrical capacity. In North America, consumers also prefer portable heaters, which are typically built around the 1500W standard.
Most common selling formats
Portable infrared heaters, room space heaters, garage heaters, and indoor auxiliary heaters.
Dealer stocking insight
If a dealer stocks only one wattage category for North America, 1500W should be the priority because it has the largest buyer base and fastest repeat demand.
UK and Ireland: Best-Selling Wattage
The best-selling wattage range in the UK and Ireland is 350W to 900W, with 600W and 800W as the most common fast-moving units.
Why mid-range wattages sell best
UK consumers often buy infrared panels based on room size and insulation, using wattage sizing guidance. This results in strong sales for panel wattages that fit typical bedrooms and living rooms without exceeding energy consumption expectations.
Common usage patterns
350W–600W for bedrooms, small rooms, and offices.
600W–900W for living rooms, medium rooms, and open-plan sections.
Dealer stocking insight
Dealers selling into the UK should prioritize 600W and 800W panels, as these match the most common residential demand.
Germany and EU Markets: Best-Selling Wattage
The best-selling wattage range in most EU markets is 500W to 1200W, with 1000W often ranking as the strongest seller.
Why 1000W performs well in EU markets
EU buyers commonly purchase infrared panels for zonal heating across living rooms, offices, and medium-sized spaces. 1000W models offer strong coverage without being oversized, making them the safest “general-purpose” stocking wattage.
Common demand ranges
500W–800W for smaller rooms and bedrooms.
800W–1200W for living rooms, shared spaces, and commercial offices.
Dealer stocking insight
For Germany and EU distribution, stock 800W and 1000W as core volume drivers, then expand with 500W and 1200W as secondary SKUs.
UAE and GCC Markets: Best-Selling Wattage
The best-selling wattage range in UAE and GCC markets is 1800W to 3000W, with 2000W+ as the strongest segment.
Why higher wattage dominates
Demand in UAE and GCC is heavily driven by outdoor heating rather than indoor home heating. Restaurants, cafés, hotels, and outdoor seating areas use higher wattage infrared heaters because the heat needs to perform in open-air environments.
Common usage patterns
Outdoor patio heating for hospitality, terraces, smoking zones, and premium residential outdoor spaces.
Dealer stocking insight
Dealers focusing on UAE should stock commercial-grade high-wattage infrared heaters, especially 2000W, 2400W, and 3000W models depending on outdoor area size and installation.
Dealer Stocking Strategy: Core Wattage Set
To reduce slow-moving inventory while maximizing sales volume, dealers should focus on a core wattage set that covers the widest range of room sizes and consumer needs. The highest turnover set for many global markets includes:
600W
800W
1000W
1500W
Then expand regionally with:
350W for small rooms in UK/EU
2000W+ for GCC outdoor heating
This strategy works because it aligns with the most commonly demanded room heating requirements across residential and commercial buyers.
Conclusion
The best-selling infrared heater wattage changes by market because buyers respond to climate, energy pricing, housing size, installation preference, and typical usage conditions. Dealers that stock based on local demand patterns achieve faster turnover and higher profitability.
For North America, 1500W is the dominant seller.
For the UK, 600W and 800W are the strongest volume drivers.
For EU markets, 800W to 1000W performs best.
For UAE and GCC, 2000W+ outdoor units lead demand.
For India, 600W and 1000W are the highest-moving options.
A dealer-friendly wattage portfolio should prioritize core demand models first, then expand into region-specific wattages for maximum coverage and market fit.
FAQs
The most commonly sold wattages across global markets are 600W, 800W, 1000W, and 1500W. These cover the most common room sizes and buyer budgets.
1500W is the standard wattage for portable heaters in the USA and Canada and provides strong heat output for larger rooms commonly found in North American housing.
In EU markets, 800W to 1000W tends to perform best because it fits typical medium-sized residential rooms and office spaces.
The best-selling segment is 2000W and above because demand is driven mainly by outdoor heating applications.
A strong starting inventory set for most dealers is 600W, 800W, 1000W, and 1500W. These four wattages cover the majority of fast-moving demand.